Disclosure: ScreenCast belongs to the Osvitanok project, part of the City Profit group. Competitor prices come from public pricing pages in September 2026 and change often.
A recorded walkthrough replaces a meeting, a long email or a repeated call. The gains are concrete: a new hire watches the ERP tutorial instead of shadowing someone for a day, support sends a two-minute answer instead of a screenshot thread, sales shows a product demo the buyer can rewatch with a colleague. The cost question is how many people record and where the files live.
| Tool | Price | 5 creators per year | 20 creators per year | 50 creators per year |
|---|---|---|---|---|
| Osvitanok ScreenCast | Free | $0 | $0 | $0 |
| Loom Starter (free) | $0, 25 videos and 5 minutes per person | $0 | $0 | $0 |
| Loom Business | $15 per creator per month billed annually ($18 monthly) | $900 | $3,600 | $9,000 |
| Loom Business + AI | $20 per creator per month billed annually ($24 monthly) | $1,200 | $4,800 | $12,000 |
| Camtasia Essentials | $179.88 per person per year | $899 | $3,598 | $8,994 |
| OBS Studio | Free, open source | $0 | $0 | $0 |
Camtasia’s other individual plans are $39 (Starter), $249 (Create) and $599 (Pro) a year. Loom’s free plan is limited to 25 videos and five minutes per recording, which is why most teams that record regularly end up on a paid tier. The figures assume every creator needs a paid seat, which is not always true: viewers are usually free.
ScreenCast records your screen in a desktop browser (current Chrome, Edge or Firefox). You choose the full screen, a tab or a window, add camera and microphone with one click, press stop and download the file. The recording is processed in your browser, and Osvitanok does not store it on its servers. That makes it convenient for confidential screens and for occasional use.
It is a recorder, not a video library. The tool page describes a file download, not a hosted team library or viewer analytics, which are the things you pay Loom for. If your people record twice a month, that is a fair trade. If your support team records forty videos a week and needs to know who watched, it is not.
Bug reports, demo clips and code-review walkthroughs are frequent and internal. Use a free recorder for ad hoc clips and pay for a hosted platform only for the roles that publish externally, such as customer success and sales engineering.
Operators need short, repeatable instructions: how to enter a work order, how to log a quality check, how to close a batch in the ERP. The files can live in your own storage next to the SOPs. A free recorder plus a shared folder is usually enough, and the recording never leaves your device until you choose to share it.
Consultants, accountants and agencies explain the same reports to many clients. A two-minute recording of the dashboard beats a call. If clients need a link that shows whether they opened it, a paid platform is worth it for the two or three people who talk to clients.
Yes, the tool page lists it as free. It needs a modern desktop browser and permission to access the screen, camera and microphone.
It downloads directly to your device. Osvitanok does not keep recordings on its servers.
For capturing and sending files, often yes. For a cloud library, links and viewer insights, no. Those are the features Loom’s paid plans sell.
Record your first clip in two minutes. Nothing to install, nothing to pay.
