Table Of Contents
Website by Subscription vs Wix, Squarespace, Tilda and an Agency: What a Business Owner Really Pays (Cab1)
Disclosure: Cab1 (First Cabinet) belongs to the City Profit group, which publishes this site. Competitor prices come from public pricing pages in September 2026; freelancer and agency prices vary too much to quote, so use your own quotes.
Three costs, only one of them on the price page
A company website has three costs: the subscription, the work to build it, and the work to keep it useful. Builders advertise the first and quietly hand you the other two. For a founder, a marketing head or a CEO the second and third are paid in hours, and hours have a price.
The options side by side
| Option | Platform cost per year | Who builds it | Edits after launch | Exit |
|---|---|---|---|---|
| Cab1 subscription | from UAH 24,000 (UAH 2,000 a month) | Cab1 team, from a short visual form | 12 hours included | Cancel (site removed) or buy out the site with all access |
| Wix Core | $357 ($29.77 a month, annual billing) | You | You | Export is limited on hosted builders |
| Squarespace Core | $204 ($17 a month, annual billing; $27 monthly) | You | You | Tied to the platform |
| Tilda Personal | $120 ($10 a month, annual billing) | You | You | Code export only on Tilda Business ($240 a year) |
| Freelancer | hosting plus a build fee you negotiate | One person | Hourly or retainer | You own the files |
| Agency | project fee plus a retainer | A team | Retainer | You own the files |
A worked example, with the assumptions shown
Assume a founder builds a one-page site on a builder. It takes 30 hours to write the copy, choose images, connect a form and set up basic SEO (this is an assumption, not a benchmark), and the founder’s time is worth $30 an hour. The site costs $900 of time plus $204-357 of platform fees, roughly $1,100-1,260 in the first year, before any later edits. Cab1’s UAH 24,000 (about $585 at roughly 41 UAH to the dollar, check the current rate) covers the build and 12 hours of edits. Change the assumptions to your own numbers. The point is that the owner’s hours, not the subscription, drive the answer.
Where a subscription site wins and where it does not
Cab1 builds a one-page site ready for ads and SEO with unique copy and media, keeps domain, hosting and CMS inside the subscription, and sends leads to your inbox. That is the right shape when the goal is a page that collects enquiries. It is the wrong shape for a shop with inventory, a portal with logins or a catalogue in five languages. The offer is built for the Ukrainian market (Ukrainian copy, hryvnia pricing), so an English-language company should test it against a builder with local support before committing.
Which business should pick what
IT and software companies
Your product site probably needs integrations, a blog and design system control, which points to Webflow, a headless CMS or your own stack. A subscription page still earns its place for a campaign, a new product test or an outsourcing offer, where you want a page live in days and do not want an engineer maintaining it.
Manufacturers of physical goods
A single product line or a distributor search often needs only a strong page: what you make, specifications, who it is for, and a request-for-quote form. That is the one-page format. If you sell many SKUs online, use a proper store platform instead.
Professional services
Lawyers, accountants, consultants and agencies convert on trust and a clear next step. A one-page site with a lead form and unique copy is the classic fit, and it is where a 12-hour edit allowance covers most changes in the first year.
Questions to ask any provider before you pay
- Who owns the domain, the content and the design files, and what happens if I stop paying?
- How many edit hours are included, and what does an extra hour cost?
- Where do enquiries go, and can I connect them to my CRM?
- Is the copy written for my niche or filled with template text?
- What is the real total for months 1-12, not only month 1?
Frequently asked questions
What is included in UAH 2,000 a month?
Development, domain, hosting, CMS, 12 hours of edits and leads sent to your email, paid monthly. The offer runs in 2026 per the Cab1 tool page.
Can I leave and keep the website?
You can cancel and the site is removed, or you can buy the site out together with all access.
Do I have to write a technical brief?
No. You fill in a short visual form, then send texts and images for edits after the site is built.
Need a page that collects enquiries this week? See what Cab1 includes before you compare quotes.
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