Case studies and results
CITY PROFIT Portfolio
We keep our client names private, but the results speak for themselves. Want more details? Book a call and let's talk!
2013
How we boosted sales and profitability for Furniture retailer.
A challenging, long-term project: scaling retail, e-commerce and wholesale department for furniture retailer.
Goal: 2X sales in 13 months
Before:
sales: $40 000
owner’s loss: -5%
After:
sales: $153 000
owner’s profit: +11%
"We redisigned the business model for the whole retail network and each individual store unit. Adjusted pricing strategies and launched the first-ever neuromarketing project in Ukraine at one of the top malls in Kyiv."
Volodymyr, CEO @ CITY PROFIT
2014
Logistics. Building sales team and marketing.
Originally a year-long project, but we wrapped it up in less than a month.
Goal: 15% to 80% in utilization within 12 months
Before:
warehouse utilization: 15%,
sales team size: 2.
After:
warehouse utilization: 70%,
sales team size: 5.
"The goal was to scale warehouse utilization from 15% to 80% in 12 months but we hit 70% in just 3 weeks. We made it by building a new lead generation model and hiring + onboarding the team (im first week). Than we rebranded the business approuch and went with cold calls promotion, target adds and win-back campaigns for former clients."
Volodymyr, CEO @ CITY PROFIT
2015
Auto parts retailer. Sales and margins for small business
How we not only scaled sales , but also improved profitability.
Goal: 2X sales in 3 months
Before:
profit: $40 000,
average order value: 1.1.
After:
profit: $138 000,
average order value: 2.4.
"An interesting project for a small auto parts retailer. We worked on a team management, sales scripting, a new B2B sales model and strategies to increase average order value."
Volodymyr, CEO @ CITY PROFIT
2016
UK company: “Roofer” case study.
How we boosted sales AND dynamic.
Goal: 2X sales in 3 months
Before:
monthly sales: 400k-500k pounds.
After:
monthly sales: 900k-1.2m pounds,
strategy: focus on core - outsource the rest.
"Despite being a near-monopolist in the UK, company’s dynamic was lagging. We changed their strategy to focus on core competencies and outsource everything else. That cleared the path for rapid scaling."
Volodymyr, CEO @ CITY PROFIT
2017
How to sell pricy COURSE.
Create new product.
Goal: launching a new educational product
Before:
500 leads for 40 tickets.
After:
2 000+ leads.
"Exceeded all ticket sales targets, ROI, and project profitability goals
Pricy educational product (almost $1 000 for 3-hour workshop) featuring an entire new speaker for ukrainian audience. In just a few weeks we not only presented the speaker and got some likes, but exceeded ticket sales plan by 4X, wildly increasing the campaign’s ROI."
Pricy educational product (almost $1 000 for 3-hour workshop) featuring an entire new speaker for ukrainian audience. In just a few weeks we not only presented the speaker and got some likes, but exceeded ticket sales plan by 4X, wildly increasing the campaign’s ROI."
Volodymyr, CEO @ CITY PROFIT
2017
Timber sales case study.
How we built a high-performing sales system despite the skepticism from existing team.
Goal: generate new clients + 400k UAH, keeping current workflow
Before:
1 sales manager,
max: 3.5M UAH monthly.
After:
new 3-person sales team,
2M worth of NEW orders.
"A high-pressure project, but we built sales department from scratch, new promotion strategies, communication workflows and reporting. After securing major deals and complete all goals, we handed off the project in only 2 months."
Volodymyr, CEO @ CITY PROFIT
2018
Bicycle retailer.
Changing everything for local bicycle retailer.
Goal: increase net income.
Before:
bike shop and service center,
max sales: 0.5M UAH/month.
After:
new 3-person sales team,
net income: 0.5M UAH/month.
"X2 in sales! We generated more net profit then business had in monthly sales. All thanks to productology, sales funnels. e-commerce and a brand-new sales system and team."
Volodymyr, CEO @ CITY PROFIT
2019
Drilling services.
When 10 leads monthly just not enough.
Goal: quick conversions for $800 ticket
Before:
ticket size: $760+,
10-15 leads monthly for 10K budget,
3 000 UAH/lead.
After:
ticket size: $880+,
240 leads monthly for 2K budget,
8 UAH/lead.
"The client had been pouring money into this project for years with little to show for it - leads were just too expensive. We rebuilt their sales funnel and ad campaigns from scratch. In result - massive competitive advantage way to scale."
Volodymyr, CEO @ CITY PROFIT
2020
Case study: SEO by and for City Profit.
An example of how fast we scale: SEO - as a completely new tool for us.
Goal: rank for high-ticket service queries on Google
Before:
traffic: 49 visits/month,
organic leads: 1/quarter,
presence: Low visibility.
After:
traffic: 180 visits/month,
organic leads: 12/month,
10 optimized pages, now all fully indexed on Google.
"We don’t just offer strategies - we live by them. We wanted to see if we could shatter the SEO myth that it takes nearly a year to see traction. We applied our new content and SEO model to our own site, and the results were immediate: we landed on Google’s first page and started closing qualified leads in first month."
Volodymyr, CEO @ CITY PROFIT
2021
Case study: Trading as a B2C online service
How to find your next marketing 'game-changer' while sticking to gray-hat tactics.
Goal: increase lead generation
Before:
90-days plan: 27 new demo signups,
primary channel: AdWords.
After:
120-days results: 98 new demo signups,
key drivers: SEO, Telegram and Content Marketing.
"The toughest part was understanding that both the gaming and trading industries are highly competitive and face advertising restrictions across most major platforms. We relied on a content-driven strategy and a well-structured sales funnel. In the end, we surpassed our lead generation goals, although we don't plan to work in the trading niche again :) "
Volodymyr, CEO @ CITY PROFIT
2022
Private school case study
Launching a new premium private school. The core challenge is convincing parents to commit to an $8,000 annual tuition fee with a 100% upfront payment. How do we structure our value proposition to make that an easy “yes”?
Goal: Development, branding, copywriting, design, promotion and automation
Before:
- Brand status: unknown, new entrant,
- Offer: $8,000/year tuition fee.
After:
- Implemented a lead pre-qualification framework,
- $306,000 in total sales from 38 closed clients,
- 274 highly qualified leads generated.
"Total cost of marketing and management (ad spend + our services) accounted for just 2.4% of total revenue (with only 0.8% ad spend)
A $8,000 annual upfront payment is a high bar, which is why we approached this as a high-stakes conversion project. We ran a series of rapid hypothesis tests and, within 90 days, generated 247 qualified prospects who are fully vetted, informed, and ready to buy. Most importantly, we achieved this with total acquisition costs representing less than 1% of the total revenue."
A $8,000 annual upfront payment is a high bar, which is why we approached this as a high-stakes conversion project. We ran a series of rapid hypothesis tests and, within 90 days, generated 247 qualified prospects who are fully vetted, informed, and ready to buy. Most importantly, we achieved this with total acquisition costs representing less than 1% of the total revenue."
Volodymyr, CEO @ CITY PROFIT
2023
Logistics services for B2B
How to build a digital sales system from scratch for a new logistics brand and validate our core consumer insights.
Goal: Secure a reliable and forecastable flow of high-value leads within the premium logistics service market.
Before:
- Sales Channel: referral-only (no digital presence),
- Website: low traffic and zero ROI on marketing spend
After (60-day results):
- delivered 7 end-to-end optimizations, including branding, web development, copywriting, media strategy, and organic growth channels,
- daily lead flow established with a 20% close rate,
- secured long-term contracts worth 0.5M UAH per client/year
"Two months in, the results were so overwhelming that we had to turn off the ads just to keep up with production demand. We’ve since scaled our operations significantly and have expanded our service area from a local level to nationwide."
Volodymyr, CEO @ CITY PROFIT
2024
Legal services for B2B
How to prepare for scaling up, and start TODAY.
Systems-driven business, predictable results.
Before (90-day plan):
- Conceptualize, structure, and package a new project,
- Launch advertising to generate qualified leads ready for sales conversations.
After:
- Completed business modeling, strategy, multi-channel marketing, product design, pricing, and automated funnels. Fully systematized communication flow,
- First paying client within just 28 days,
- 50 cents per client for a $500 service!
"Our fastest launch this year.
We started development on Nov 2nd, and today - Nov 28th - we got our first client!!"
We started development on Nov 2nd, and today - Nov 28th - we got our first client!!"
Volodymyr, CEO @ CITY PROFIT
2025
Paid ads for Fuel delivery business: pay-per-qualified-lead case study
Goal: build a steady, predictable lead pipeline in a highly competitive premium logistics market.
Before:
30 - 50 leads/month,
business covering both management fees and ad spend,
1 680 UAH per lead.
After:
a new brand identity, website, and ad strategy,
150+ leads/month,
business only pays for qualified "ready-to-buy" leads,
contract = 1,200 UAH per lead.
"Proudest case study yet. We flipped the model: no service fees, no playing around with budgets - just pure pay-for-lead. We’ve built a reputation for being the team that delivers results you can actually bank on. We’re ready for whatever challenge comes next."
Volodymyr, CEO @ CITY PROFIT
2026
Crazy red (not ocean but a) river: getting all eyeballs in Ai-overview and SEO for tech-business.
Goal: beat every competitor in Ai overview and SEO space for tech company in 30 days.
Before:
- a forgotten one-page website from years ago
- not a website but image embed via code.
After:
- developed a new strategy
- structure and content mockup
- one-page (cause: no budget) design
- basic SEO but great human-written copy
- first leads and 99% domination in Ai and SEO space in 30 days
"Very fludded space with only (approx.) 1000 potential clients in our country. This technology is not popular even in a niche itself. All seats are taken years before us. Still, just because of our own approach to human written copy, structure creation AND NO backlinks strategy for content marketing ... we managed to make leads via SEO, took first page of google and almost complete Ai-overview domination over competitors"